In the first year, sixty titles - all in the public domain - were published, and one million were sold in a little over a year. attractive enough to ornament any library table” for purchasers to display their refinement. later issued a set of “Thirty World’s Greatest Masterpieces,” capitalizing on the clamor for access to liberal culture and providing consumers with a “handsome mahogany or quartered oak bookrack. In 1917, it is estimated Woolworth's ordered over 1 million copies. After the Whitman’s order came additional titles, sold by Woolworth's for ten cents each. Walter Thompson to become president of the Little Leather Library Corporation and oversee production. The team scrambled to collect the $5,000 startup capital needed to print the books, which they acquired with the help of A. ordered a total of 15,000 copies of fifteen of Shakespeare's plays. Growing up in Philadelphia, Scherman was familiar with the Whitman's Candy Company of Philadelphia and in 1916 proposed to Whitman's the concept of the “Library Package”, a box that would include a copy of a literary classic enclosed with Whitman's chocolates. Scherman suggested approaching the manufacturer of a product the high cost of which might justify inclusion of a premium. In 1916 they showed their prototype to ad men Harry Scherman and Maxwell Sackheim, who worked at J.
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Inspired by the example of a cigarette company that gave away free miniature copies of works by William Shakespeare with each tobacco purchase, the brothers created a prototype - a miniature copy of Romeo and Juliet. The Little Leather Library Corporation was conceived of by publisher brothers Charles and Albert Boni in about 1914.
Scherman, Sackheim, and Haas created the Book of the Month Club in 1926.
Haas, Inc., sometime before it stopped publishing new titles in 1925. Haas acquired a controlling interest and he renamed the company Robert K. From 1916 to 1923(?) the Little Leather Library Corporation issued 101 literary classics in miniature editions and sold over 25 million little books through department stores, bookstores, drugstores, and by mail. The Little Leather Library Corporation was an American publishing company founded in New York City by Charles and Albert Boni, Harry Scherman, and Max Sackheim.
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